Every once in a while we put out content for the pros who actively use our site. With this article, we wanted to provide specific information for crafting social posts and how to communicate on each network effectively, so if you’re a veteran, steer clear! But this tutorial will hopefully educate LOs who are green in the social sphere.
So, why go digital for mortgage marketing at all?
According to recent NAR studies:
50% of all home buyers use the internet as the main tool for their new home search
31% of home buyers are ages 33 or younger
76% of this demographic were first time home buyers
74% stated their greatest need was to understand the home buying process
Home buyers are online, pure and simple. But social media marketing is not always a cake walk. A generic post here and there is not going to to get the attention of search engines for greater authority and search engine ranking. Social activity takes time, patience and enthusiasm. If you do not care to spend time on social media, invest your time elsewhere!
How do Loan Officers market on social media?
A low cost social media marketing strategy will allow you to maintain contact with your current and past customers as well as allow you to create new relationships and ideally get you noticed online.
Know Your Platform
Some of the most common social media outlets are Facebook, LinkedIn, Twitter, Google Plus, and Pinterest. Each platform has a unique flavor that social marketers need to understand. Speak the language of the platform and you’re speaking the language of your customers and real estate agents.
Facebook! : Keep it casual. Don’t be wordy, and don’t be afraid to invest in some ads since Facebook has some of the lowest cost-per-click out there.
LinkedIn! : Stay professional, but insert your opinion. Start a stimulating conversation with an industry-related blog post.
Twitter! : Share everything, but keep the meat of your links in the short character limit your posts allow. Reading up on how to formulate awesome headlines will help tremendously.
Google Plus!!! : Be informative. Lengthy posts are completely acceptable so long as they contain top tips or new information of interest.
Pinterest! : Think graphics and hashtags. Loan officers can learn from real estate agents, who are killing it on Pinterest.
Continue reading here: http://www.lender411.com/social-media-marketing-loan-officers/